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商品編號： 9-190-029 出版日期： 1989/07/31 作者姓名： Dhebar, Anirudh;Brandenburger, Adam 商品類別： Other 商品規格： 13p 再版日期： 1993/06/16 地域： Texas 產業： Airline industry 個案年度： 1988 - 1988
商品敘述：
Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there is a discussion of the basic yield management concepts and comments on the challenges in their implementation. Finally, there is a brief write-up on the structure and future of the revenue management organization.
涵蓋領域：
Competitive strategy;Financial statements;Quantitative analysis;Revenue management
相關資料：
Case Teaching Note, (5-190-192), 15p, by Anirudh Dhebar, Adam Brandenburger
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